About me

I’m Emma. I have 20 years experience in marketing and love the strategic role marketing plays in shaping a business and ultimately its success. I also have a passion for building relationships and working together as a team to achieve a common goal.

Whatever your challenge, I’m here to support your business aspiration. Whether you need some outside, independent advice on your marketing strategy, an extra pair of hands to deliver a key project or you're missing the necessary in-house experience.

I believe that to see results in marketing it needs to be based on a long term relationship. I get under the skin of your business, to understand your drivers, opportunities and challenges in order to put together a plan that will help you achieve your goals.

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My mission is to unlock business potential through marketing.

My Background

My marketing career began at MIDAS (Manchester’s Inward Investment Agency), a public sector agency marketing Manchester as a destination for businesses to relocate to. Promoting my home city ignited a passion for marketing.

Since then, my work has covered B2B marketing, commercial property marketing and regeneration, professional services, facilities management, and energy. I have also volunteered to provide marketing advice to a community theatre charity. My roles have included being hands-on as well as senior positions leading marketing functions for the whole business.

I began my freelance career in order to tackle fresh challenges that you don’t necessarily get from working for one business. I take that learning onto new businesses.

From my experience of working in-house, the day-to-day always got in the way of strategic marketing activity which was often layered onto already overloaded teams. I can work with your in-house teams and agencies to help drive that activity forward.

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“Emma has been great to work with. I’ve been to her with such a broad range of requests and she’s taken to the challenge of tackling each and every one of them. She thinks strategically and has been proactive, advising us where she thinks we need it. Her ability to work independently and engage directly with our team has been a real asset.”

Steve Reddington, Commercial Director
“Emma took the hassle away from our team, managing the whole process from selecting a web developer to the build and testing. We were kept engaged throughout and she knew when to get us involved. She was really flexible with her time when we had to adapt to meet the demands on the project and her weekly visits to the office proved invaluable in working together to deliver the new website and portal. If the opportunity arises, I’d love to work with Emma again.”

Sally Bloor, Head of Marketing, Sciontec
“Emma really quickly became part of the team and has brought a different perspective. She has developed some great, new ideas and it’s been a pleasure working with her to implement these in the business. It’s been really valuable having a fresh viewpoint. Her sector experience gave her a head start in getting to know our business and she quickly took the lead in driving projects forward.”

Amanda Taylor, Sales Director, AHR
“Emma embedded herself with the team, was great fun to work with and got the best out of everyone. Her collaborative approach was perfect for both internal and external stakeholders as well as agencies. She’s not afraid to make the right challenges and provide a different viewpoint. We got some great results.”

Nicola McGee, Marketing Director, Bruntwood

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