My Services

As a freelance marketing consultant, I specialise in taking the reins on marketing activity that demands time or expertise that may be lacking in your in-house team. If you're seeking a dedicated professional to lead a business-critical initiative or bring added value to your projects, look no further. I thrive on delivering results that drive business growth and unlock potential.

Based in Manchester, I provide my marketing services both in person and remotely and have worked with businesses across the North West, Yorkshire and the South West.

Work with me

Marketing Strategy

A marketing strategy is essential because it helps businesses to achieve their aims and objectives by identifying and targeting their ideal customers, as well as differentiating themselves from competitors in the marketplace. A marketing strategy will also help to increase sales, build brand awareness, and improve customer retention.

Working with me on your strategy typically includes:

Audit
Competitor review
Target audience research
Objective setting
Key messaging & content pillars
Channel strategy
Campaign planning
Marketing plan & tactical implementation

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On & Offline Marketing

I work across both online and offline marketing channels because a well-rounded marketing approach is essential for businesses to thrive in today's ever-evolving digital landscape. By embracing both on and offline channels, I can ensure that my clients have a comprehensive and integrated marketing strategy that maximises their reach and impact.

Working with me on your Online and Offline Marketing typically includes:

Website development & management
SEO
Campaigns, advertising & performance marketing
Copywriting
Content strategy
Social media strategy
Marketing collateral
Email marketing
Digital marketing

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Marketing Projects

My ultimate goal is to help your business reach your target audience wherever they may be. By working with me, you can expect a professional, supportive, and knowledgeable approach that emphasises truly understanding your business from the inside out. I prioritise establishing a long-term relationship with you and your team, which enables me to deliver a personalised service that goes beyond just offering marketing services.

Working with me on a marketing project can include:

New website
CRM implementation
Launching a podcast
Social value report
Launching a brand or new service/product
Research projects

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Why work with me?

You’re sick of working with short term contractors or temporary staff and constantly having to invest time in educating them/training them up on your business.
You’re ready to work with a marketing consultant who is prepared to develop a long term relationship with the business. To understand it in the same way as if they worked in-house.
You’ve got a long list of aspirational projects that need completing that you know will improve marketing performance but there’s never enough time or resource to get them underway.
You’re ready to bring in an external consultant who can provide independent advice and be a dedicated resource that you can ring fence to get it done.
You know your marketing could be performing better but don’t know where to start to make the necessary improvements.

WORK WITH ME

Working Together

Discovery

Initial questionnaire or call to get up to speed on your business and objectives.

Insight & Audit

A more in-depth look into your business. What is the current situation? What are the opportunities and challenges?

Strategy

Working as part of your team to develop a strategy to meet your objectives.

Delivery

I can support the delivery of your marketing activity playing either a hands-on role or just providing strategic oversight.

Ongoing support

Supporting the review and refinement of the activity to ensure you stay on track.

“Emma has been great to work with. I’ve been to her with such a broad range of requests and she’s taken to the challenge of tackling each and every one of them. She thinks strategically and has been proactive, advising us where she thinks we need it. Her ability to work independently and engage directly with our team has been a real asset.”

Steve Reddington, Commercial Director, Dale Power Solutions
“Emma took the hassle away from our team, managing the whole process from selecting a web developer to the build and testing. We were kept engaged throughout and she knew when to get us involved. She was really flexible with her time when we had to adapt to meet the demands on the project and her weekly visits to the office proved invaluable in working together to deliver the new website and portal. If the opportunity arises, I’d love to work with Emma again.”

Sally Bloor, Head of Marketing, Sciontec
“Emma really quickly became part of the team and has brought a different perspective. She has developed some great, new ideas and it’s been a pleasure working with her to implement these in the business. It’s been really valuable having a fresh viewpoint. Her sector experience gave her a head start in getting to know our business and she quickly took the lead in driving projects forward.”

Amanda Taylor, Sales Director, AHR
“Emma embedded herself with the team, was great fun to work with and got the best out of everyone. Her collaborative approach was perfect for both internal and external stakeholders as well as agencies. She’s not afraid to make the right challenges and provide a different viewpoint. We got some great results.”

Nicola McGee, Marketing Director, Bruntwood

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FAQ’s

Every clients’ needs are different and I tailor my services to meet your requirements. We can start with an initial chat so I can find out what you need and what your challenges are. I can provide options such as project fees, daily rates and payment plans.
I don’t build websites but I can project manage the delivery of a new website, as well as support in the mapping of the website architecture and the content, including copywriting. I can work with your developers or help source and select a suitable developer for your project. I have experience in SEO (search engine optimisation) so can make sure your developers deliver a website that has a head start when launched.
I believe the best marketing plans are a blend of online and offline marketing activities that are tailored to suit the needs of your business. Employing a digital marketing specialist would narrow your touchpoints and limit what you can achieve. My experience covers all aspects of digital marketing as well as offline activities.
The vast majority of my services, I deliver myself. However, there are some areas such as graphic design and website development where specialist skills are required. If you don’t have your own relationships with suppliers, I can bring the right experts in and will manage the delivery of their work. I would remain your main contact.
I believe building the right relationships is fundamental in the successful delivery of any work. I get to know you and your team with the aim of becoming an extension of your in-house marketing team.
I specialise in B2B marketing and working with established businesses. I have a wealth of experience in working with SME and large corporate clients across a number of business sectors. If you’re a consumer-facing business, I can recommend some other amazing freelancers who can support you.
No, I can help with on-page, off-page and local SEO, as well as conducting SEO audits and making recommendations for improvement. Technical SEO requires the expertise of a web developer or specialist SEO agency.