Marketing Insights Blog
B2B marketing trends for 2026: From volume to value-led marketing
B2B marketing in 2026 rewards focus over volume. This article explores how clarity, credibility, brand and AI strategy now shape visibility and performance.
Writing for SEO, AEO, LLMs and humans: How content strategy has evolved
Learn how to write content that performs across SEO, AEO, LLMs and humans. A clear guide to modern content strategy and what the best content now looks like.
Does your marketing consultant need to be local? In-person, virtual, or a mix of both
A practical look at whether your marketing consultant needs to be local, exploring in-person, virtual and hybrid ways of working.
Sustainability as a marketing advantage
How sustainability influences B2B buying decisions and what marketers need to get right. Practical guidance on evidence, credibility and avoiding greenwash.
What does a marketing consultant do?
Discover what a marketing consultant does, how they add value, and whether your business could benefit from clearer strategy, sharper messaging and better results.
Marketing place with purpose: Strategy, storytelling and the power of partnership
Explore how marketing shapes places through purpose, storytelling and partnership to create destinations people connect with, invest in and belong to.
How to choose the right freelance marketing consultant for your business
Find out how to choose the right freelance marketing consultant with tips on pricing, experience, working style, and building the right fit for your business.
Telling the story of social value: Why it belongs in every marketing strategy
Discover why social value belongs in every marketing strategy and how businesses can use storytelling, purpose-led messaging and ESG reporting to turn impact into brand trust.
What Generative Search means for your content strategy
How to optimise your content for AI search tools like ChatGPT and Google SGE using Generative Engine Optimisation to stay visible and drive traffic.
How to name your product: A strategic approach for maximum impact
Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.