Marketing Insights Blog

Key trends affecting commercial property marketing
The commercial property industry is constantly evolving, and marketing trends are no exception. In order to stay ahead of the curve, it's important to be aware of the latest trends and how they can be applied to your business.
Here are a few key trends that are influencing property marketing in 2023.

A brand is more than just a logo
A logo is just one element of a brand. It is the visual representation of a brand, but it is not the only thing that makes up a brand. A brand is a collection of associations, experiences, and emotions that people have about a product, service, or organisation. It is the sum total of how people perceive a brand, and it is what distinguishes one brand from another.

Best AI tools to power marketing productivity
There’s a whole host of AI tools available on the market right now, too many to even find. From my own personal experience, these are some of the best tools I’ve been using that offer a good entry into using AI for marketing tasks.