Sustainable marketing is all about creating a better world for everyone, not just your customers. It's about reducing your company's impact on the environment so that you can leave a positive legacy and help protect our planet for future generations. Ultimately it places purpose over profit.

Marketing teams have a big role to play in promoting sustainability. They can use their skills and creativity to communicate the importance of sustainability to businesses and consumers, and they can also help businesses to adopt more sustainable practices.

Personalised marketing and automated lead nurture are two important strategies that can help businesses connect with their customers and prospects in a more meaningful way. It’s widely used by big brands in consumer marketing and is an underutilised resource in a B2B context.

The commercial property industry is constantly evolving, and marketing trends are no exception. In order to stay ahead of the curve, it's important to be aware of the latest trends and how they can be applied to your business.

Here are a few key trends that are influencing property marketing in 2023.

A logo is just one element of a brand. It is the visual representation of a brand, but it is not the only thing that makes up a brand. A brand is a collection of associations, experiences, and emotions that people have about a product, service, or organisation. It is the sum total of how people perceive a brand, and it is what distinguishes one brand from another.

There’s a whole host of AI tools available on the market right now, too many to even find. From my own personal experience, these are some of the best tools I’ve been using that offer a good entry into using AI for marketing tasks.